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Stop Selling Features. Start Selling Payback Periods.
CFOs do not buy features, they buy payback periods. Here is the 5-step discovery method that turns a job to be done…
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Three Questions Before You Buy Anything Called AI
Most AI you get pitched is rules in a costume. Here are the three questions I ask before I sign anything with…
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The $31k That Came From a 5-Minute Chat
A five minute chat with a current customer closed $31k. Here is the founder math on why your existing book is the…